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There are really only two success principles to selling your home. The first is that you have to market your home to let everyone out there looking for a home in your price point in your neighborhood know that it’s available. The second is negotiation; once you have captured the buyers’ attention, you need a skilled negotiator to get the highest price possible for your home.
Today, we will focus on marketing. Keep an eye out for the second part of this video to learn more about negotiating.
Now, there are two reasons why a house won’t sell: the marketing or the price. If people don’t know about your house, how are they supposed to buy it? If people do know about the house but feel that it’s overpriced, they won’t write an offer. Either way, your home won’t sell.
Marketing is important because the more people know about your home, the more showings you will get. The more showings you get, the more offers you will get. The more offers you get, the easier it is to negotiate for the highest price.
As you know, 95% of all buyers start their home search online. Buyers start looking at homes online before they even start talking to a real estate agent. Your home needs to be all over the Internet in order to sell. However, don’t just post pictures of your home that you took with your iPhone. Your home needs to capture buyer’s attention so that they click on your listing.
Professional photos are absolutely crucial in today’s market. The professional photographer has to know how to photograph a house; they have to pick the right angles and lighting to make eye-catching and intriguing photos. The photos don’t always have to be of the front of the home, either. If you have a beautiful backyard, take a twilight photo. If your kitchen is amazing, feature the kitchen prominently in photos.
You also have to have video. People love video; YouTube is the second largest search engine in the world right now, just behind Google. Over 2 million minutes of YouTube videos are uploaded each minute. Again, don’t just work with any videographer; work with one who knows how to film a home.
Target marketing is really important. We only have so many dollars to spend on marketing your home, so it’s really important that we market to the right target audience. Facebook and Google are amazing at this—these sites can even let you know when people are likely to move. Every dollar needs to ensure that the marketing goes to the right person who will want to buy your home.
The final leg of marketing is staging. We don’t see a lot of home staging around Sacramento; I don’t know why because staging is incredibly important. You need to hire the right stager who will draw the character out of your house by focusing on its most appealing aspects, like your beautiful kitchen or spacious backyard. If you have a Mid-century modern home, the stager should bring in Mid-century modern furniture. If you have a luxury home situated on a golf course, the stager should bring in some luxury furniture pieces.
If you have any questions about marketing your home, give me a call or send me an email. Stay tuned for part two of this series, where we will focus on negotiating to get the most money out of your home sale. I look forward to speaking with you!